About the ROE^® Guy

Michael Rose is the founder of Return on Energy Inc. and CEO of both Rose Group Companies–Mojo Media Labs, a strategic marketing agency, and Marketing CandyTM, a promotional agency. He also serves as an adjunct professor at Texas Christian University’s Extended Education Department and
has been a guest speaker at Southern Methodist University.
A scientist by training, teacher by nature, and entrepreneur by spirit and drive, Michael brings both clients and audiences his
unique perspective on business organization and communication.
Michael’s innovative, game-changing approach, centered around the proprietary concept of Return on EnergyTM, is born of his unorthodox viewpoint that turns business organizations
on their side and teaches leaders and management a new way to achieve personal growth and business success. His powerful methodology
serves as the focus of this book, which will change how people view their own places in business and life.

My Ah-ha Moment. What's Yours?

All the time in lockdown during the pandemic helped me realize that I was living the life I loved without even realizing it. This downtime allowed me to spend time in introspection to develop a plan to implement my core purpose. I was living a life of scarcity for many years, I want to help you get to where you want to go faster. I have so much that I want to share with you when you feel ready for next level thinking.

ROE stands for Return On Energy. I published ROE Powers ROI, The Ultimate WAY to Think and Communicate for Ridiculous Results back in 2012. ROE is a concept that I developed during a time in my life when I was in a lot of pain. I never intended to write a book, I just needed a set of rules to maximize me, my employees and my clients potential.

ROE is a framework that I and many others rely on to reach maximum entrepreneurial potential. I understand the struggles the entrepreneur faces more than you can imagine. I lived with a fear of failure even when my business was stable and doing very well. This fear affected me personally as well as my family. When I was considered a 'success' I still had to break through the imposter syndrome to live a life entrepreneurs only dream of.

Why I Do It

From an early age there was something different about how I saw the people around me, how I learned to communicate with them, and how I watched them communicate with each other. My childhood couldn’t be a more typical American story. I grew up in a small town in Pennsylvania, I worked in my father’s deli, and I was fortunate enough to be the first person in my family to go to college. So my ability to recognize and resolve business ailments
isn’t necessarily anything that’s been passed down to me, nor is it some innate superpower.
My inspiration started with what my dad taught me when I worked the counter at his deli. Picture a nine-year-old
being told by his father that when you’re talking to a customer, you look them in the eye and remember that everyone in the world is wearing an invisible sign that says, “I want to feel special.”
Looking back, I think that’s a better inheritance than if he had handed me a check for $1 million.