Here are a couple reasons why I feel passionate about my purpose to Incubate Good and why I want to make it the north star of Return On Energy, Inc. The one that gets me out of bed everyday is to energize entrepreneurs to grow their businesses to live a life they love so they can create even more value in the world. 

First, it can be a powerful motivator for both the business owner and their employees. When a company is working towards a greater good, it can create a sense of shared purpose and meaning that can inspire and engage employees.

Second, businesses that are focused on doing good can often build stronger relationships with customers and the community. Consumers are becoming increasingly conscious of the impact of their purchasing decisions and are more likely to support companies that align with their values.

Third, a purpose to do good can provide a competitive advantage. Companies that are focused on social and environmental responsibility can often differentiate themselves in the marketplace and attract customers who are looking for companies that align with their values.

Fourth, it can be good for the bottom line. Companies that prioritize social and environmental responsibility can often reduce costs by improving efficiency, reducing waste, and building stronger relationships with customers and suppliers. Additionally, studies have shown that companies that prioritize purpose and sustainability tend to have better financial performance in the long run.

Finally, it is important to have a purpose to do good when running a business because it can contribute to creating a better world for all. Businesses have a significant impact on society and the environment, and companies that prioritize social and environmental responsibility can help to create a more sustainable and just world.

In short, having a purpose to do good when running a business can have a positive impact on the company, its employees, customers and the society and environment as a whole. It can be a powerful motivator, can help to build stronger relationships, can provide a competitive advantage, can be good for the bottom line and it can contribute to creating a better world.